The guidelines for the Rumor system have been expanded on and, we hope, clarified. The following addition was made:
For targetted rumors it is important that the contents of the rumor actually constitute a positive or a negative rumor that realistically would affect someones Influence or Renown. This means that although targetted rumors still can be false, they need be believable. Players who feel that a targetted rumor fails in adhering to these standards should report this to the Admin via +jobs (+HELP JOBS).
Since the system is seeing a lot of usage now, make sure you have read the whole Rumor Guidelines file and make sure to direct any questions to Admin as soon as possible.