This is a clever way to promote the forthcoming release of the Game of Thrones second season complete collection being released in the US on February 19th (Pre-order: US Bluray, US DVD, UK Bluray, UK DVD): My Watch Begins, a website where fans can record their taking of the oath of the Night’s Watch, led by Jon Snow himself. Very fun, especially as you can mix in other voices with your own, creating a legion of men (and women!) taking the black. It also looks like some special event is being planned in New York City on the 18th if you click the #taketheblack hash tag link at the bottom of the site. A mass oath-taking in Central Park, maybe?
UPDATE: Here’s a promotional video tied-in to the new online experience that Campfire have made:
And speaking of Jon Snow, here’s another preview of the extras that are coming on the Blu-ray set (which we’re hoping to get a review copy of in the next couple days—stay tuned!), courtesy of MTV, where Kit Harington discusses just how cold it can get in Iceland: