HBO has added a new trademark class to HBO, to follow up on the several ranges of merchandise it’s previously applied for. This time around, the trademark—filed January 13th—covers, “Resin figurines; key fobs not of metal; non-metal key chains and key rings; mirrors; picture frames; pillows; plastic sculptures; slumber bags; sleeping bags; toy chests; household goods; all the aforementioned goods featuring content from or related to a television series.” Like the Class 021 trademark filing renewed in December, this one is specifically for “Game of Thrones”, as opposed to the earliest filings which were for “A Game of Thrones”.
General opinion is such trademark activity is standard procedure at HBO these days, and should not be taken to imply that HBO’s definitely intending to go forward with a series based on the A Song of Ice and Fire series.