HBO’s just passed along word that they’ve entered into a collaboration with Vintage Wine Estates to create a selection of Game of Thrones wines including a Chardonnay, a Cabernet Sauvignon, and a red blend. (Funnily enough, this isn’t the first time there’s been wines produced with a A Song of Ice and Fire bent—the Brotherhood without Banners fans produced a very limited run of Arbor Gold” and a “Dornish Red” wines—with custom labels and all—for the 2006 Worldcon, L.A. Con IV!)
Here’s the press release below:
Santa Rosa, CA. (Nov. 22, 2016) In a toast to the critically acclaimed and Emmy® Award-winning HBO drama Game of Thrones, California wine company Vintage Wine Estates has announced an exclusive partnership with HBO Global Licensing to produce a selection of Game of Thrones wines, which include a Chardonnay, a proprietary red blend and a reserve-style Cabernet Sauvignon, designed with the show and its characters in mind and credited to Seven Kingdoms Wines.
“Any fan of Game of Thrones appreciates the role wine plays in the saga,” observed vintner Pat Roney, President and CEO, Vintage Wine Estates. “We are very excited to partner with HBO to give those fans some delicious wines to sip as they plot their own paths to the Iron Throne.”
The Lannisters are perhaps the family that most enjoys wine in Game of Thrones, as siblings Cersei and Tyrion sip it at various points of the show, but the award-winning series often sees wine play a role in scenes throughout the Seven Kingdoms, from Dorne to The Reach. Tyrion’s legendary wit and wisdom tend to be most in evidence when wine is close at hand. Arguably his most viral quote, “That’s what I do: I drink and I know things,” is stated as he sips from a goblet of wine and ponders the best course of action with Varys, Missandei and Grey Worm.
“Given the prominent role of wine on Game of Thrones and our previous success in the beverage category, an officially licensed wine for the show feels like a natural extension for our fans,” explained Jeff Peters, Director of Licensing and Retail for HBO. “Game of Thrones wines most definitely will add to the fan experience as the battle for the Iron Throne heats up heading into the final seasons.”
Game of Thrones wines will be available nationally in 750ml bottles in Spring 2017. Suggested retail price for Game of Thrones Chardonnay and Game of Thrones Red Blend is $19.99; Game of Thrones Cabernet Sauvignon is $39.99.
About Vintage Wine Estates
Vintage Wine Estates is a privately held wine company owned by a group of vintner families with deep roots in the wine business. The families own a collection of winery estates and brands including Clos Pegase Winery, Cosentino Winery, Girard Winery, B.R. Cohn Winery, Swanson Vineyards, Viansa Sonoma, Windsor Vineyards, Cartlidge & Browne, Sonoma Coast Vineyards, Middle Sister, Tall Dark Stranger, Pro-mis-Q-ous, Monogamy, Girl & Dragon, Purple Cowboy, many exclusive wine brands and Splinter Group Spirits. An industry leader across all sales channels and dedicated to providing wine consumers with a range of wines from $10 to $100 dollars and at many price points in between, Vintage Wine Estates produces outstanding wines from Napa, Sonoma, Mendocino and other premium California winegrowing regions. Vintage Wine Estates is a company that respects all the ways wine is purchased: at wineries, retail, by telephone, on television, via the Internet and by mail. MailScanner has detected a possible fraud attempt from “bhimpact-dot-yamm-track.appspot.com” claiming to be http://www.vintagewineestates.com
About HBO Global Licensing
HBO Global Licensing officially licenses the HBO® brand for the development and merchandising of innovative product lines inspired by the network’s award-winning programming. With products created around hit series like Game of Thrones® and True Blood® as well as classic series like The Sopranos®, Sex and the City®, and Entourage, items include fashion apparel, figures, jewelry, digital and CD soundtracks, prop and costume replicas, games, books, and beverages, as well as exclusive, premium collections in partnership with upscale, designer brands. Merchandise can be purchased in retail stores nationwide, at MailScanner has detected a possible fraud attempt from “bhimpact-dot-yamm-track.appspot.com” claiming to be http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City. HBO Global Licensing products are also sold internationally across Europe (MailScanner has detected a possible fraud attempt from “bhimpact-dot-yamm-track.appspot.com” claiming to be http://www.hboshopeu.com), Asia and Australia.