The release of the DracARys augemented reality app was a fun approach by HBO to market House of the Dragon, letting anyone with a mobile phone have their own pet dragon. While we were never stirred by Pókemon-mania, we’d each had Tamagotchi when we were young and playing with the app definitely inspired some nostalgia. So much so, that we check in with our dragons several times each day, and rush outside whenever there’s a notice of something interesting (such as the first visit by a dragon from Westeros).
Given our interest, and seeing that there’s a small but active community for the app, we reached out to HBO to see if we could talk to the creatives and developers behind the app. HBO led us to Victor Piñeiro and Samantha Garrison from HBO Max, as well as Kevin Young at The Mill, who kindly answered our many questions.
A dragon soars over Bohus Fortress