HarperCollins UK just sent me some copies of an advertising supplement they did in the GUARDIAN newspaper. It includes a "Timeline" of landmarks of SF and fantasy through history, and they included A GAME OF THRONES (they had better, they publish it over there).
The best part, though, is the capsule description, wherein they call ASOIAF "the 12 CAESARS of fantasy literature, with characters so venomous they could eat the Borgias."
I must say, being compared to Suetonius certainly beats being compared to David Eddings, but my various part is "CHARACTERS SO VENOMOUS THEY COULD EAT THE BORGIAS!" With ketchup or hot sauce, I wonder?