The 'A Song of Ice and Fire' Domain


WB Shop Announces “Day of the Dragon”, House of the Dragon Merchandise

Today sounds like an exciting day for eager House of the Dragon followers, as the Warner Bros. Shop names today, June 22nd, the “Day of the Dragon” and has dropped a large collection of House of the Dragon merchandise on the new shop, including a limited edition bomber jacket that looks very smart, as well as a few bits-and-bobs from Game of Thrones (including Sansa’s crown!)

Below you’ll see the limited edition bomber jacket, and click through to the full article for the press release from Warner Bros. as well as a slideshow gallery featuring a number of the new items that can be ordered or pre-ordered!

Dragon fans—gear up for the reign of House Targaryen beginning today, June 22, during “Day of the Dragon,” the first day House of the Dragon merchandise drops on the newly enhanced digital retail destination, the WB Shop. Providing a sneak peek at the aesthetic from the highly-anticipated prequel to Game of Thrones, fans can now purchase apparel, home goods and collectibles showcasing the new series, House of the Dragon, which premieres August 21 on HBO and HBO Max.

Inspired by the fiery Targaryen family and the quest to claim the Iron Throne, the collection on the WB Shop includes a limited-edition bomber jacket, only available in limited quantities after the Day of the Dragon collection page launches. The WB Shop will also offer a new and expanded Game of Thrones collection, allowing fans to enjoy more “Winter Is Coming” along with their “Fire And Blood” selections.

Exclusive “Day of the Dragon” merchandise launching on the WB Shop today includes the following:

· “Day of the Dragon” Commemorative Capsule Collection: Created exclusively for today, the new logo art celebrates the day with one-of-a kind artistry. In addition to the limited-edition Bomber Jacket ($185.00), shoppers can also purchase adult t-shirts ($19.95-$24.95) and mugs ($14.95-$16.95) featuring the commemorative “Day of the Dragon” logo.

· “Dreams Didn’t Make Us Kings. Dragons Did” Capsule Collection:  Inspired by the quote “Dreams Didn’t Make Us Kings, Dragons Did,” the collection includes posters, t-shirts, hoodies, and mugs adorned with the fierce statement. The “Dragons Did” collection t-shirts are dedicated to House Targaryen and will be available in various designs, including a new baseball t-shirt with raglan sleeves ($22.95), traditional men’s and women’s t-shirts ($19.95-$22.95) and a hooded sweatshirt ($42.95, black). A new color block hooded sweatshirt in grey/black or white/black colors ($69.95-$73.95) makes a great gift for any Game of Thrones fan. The super soft sherpa blanket emblazoned with the “Dragons Did” phrase ($49.95-$69.95) lets fans keep warm on their rise to royalty. A personalized mug ($14.95-$16.95) leaves little doubt who rules the realm. Fans can decorate their office (or palace) with the premium poster ($25.95)

· Dragon Eye Capsule Collection: Rep House Targaryen with the House of the Dragon Eye design with striking new accessories, apparel and housewares. The enormous red dragon eye reflecting the new Iron Throne looks fierce against a black background. Get the image on comfortable tees for men and women ($19.95-$24.95). Take the power of the dragon on the go with the House of the Dragon Eye Color Changing Mug, iPhone Case, and Tote Bag. The color changing mug ($14.95) is heat-sensitive and perfect for displaying your fandom at the office or at home. Bend the knee to House Targaryen with the Dragon Eye Tote Bag ($43.95). The matching Mouse Pad ($9.95) is a must-have computer accessory. Decorate your lair, castle or home office with the new Dragon Eye throw pillow ($39.95).

·  Dragon Crown Capsule Collection: The power of House Targaryen can be channeled with the House of the Dragon Crown design on fashion, accessories, collectibles, and more. To protect your laptop from dirt and dust, the House of the Dragon Crown Laptop Sleeve is the perfect accessory ($24.95). The House of the Dragon Crown Hooded Sweatshirt keeps fans of the saga cozy and warm (available in black or white, $42.95). Summon the power of House Targaryen with the House of the Dragon Crown adult short sleeve t-shirt, fit for a king or queen ($19.95-$24.95). The Dragon Crown Personalized Mug ($14.95-$16.95) makes a must-have gift and gear for fans of the Game of Thrones universe.

Outside the WB Shop, official House of the Dragon products will also debut from a variety of premiere partners including Vintage Wine Estates, Treasury Wine Estates, and Mikkeller Beer. New merchandise will roll out throughout the summer and into the fall on the WB Shop and other retailers.

In anticipation of today’s news, the WB Shop was recently redesigned to provide an even better shopping experience with more merch from favorite brands such as Game of Thrones, Ted Lasso, Rick and Morty, and more. The enhanced site provides a fully immersive, content-led experience engaging casual to superfans alike and incorporates elements of elevated design such as video and an expanded premium product assortment.