The incredible proliferation of collaborations with famous brands for the final season of Game of Thrones is breathtaking, quite unlike anything we’ve ever seen before. Everything from high-end men’s fashion to limited edition sneakers to cookies, and much, much more. Now a famous soft drink joins the party:
Called “A Can with No Name”, this branding takes its inspiration from Arya Stark and the Faceless Men of Braavos. As the video shows, initially the can looks almost pure white… but once chilled, Arya’s list of names appears.
These cans won’t be available just anywhere, however. Read below for how to get a hold of one:
To nab “A Can Has No Name,” MTN DEW is asking Game of Thrones fans and DEW Nation what they would do #ForTheThrone:
On Facebook, Instagram and Twitter, fans can tell us what they’d sacrifice using program hashtags #ACanHasNoName #ForTheThrone and #MTNDEWsweepstakes for a chance to claim “A Can Has No Name.”
Fans can also score one of the limited-edition cans in New York City and Los Angeles in the coming days by finding the “Masters of Coin,” uttering the ancient password, and receiving aa coin.
The Masters of Coin will then lead them to a designated ground where the coin will dispense a can from the Iron Vending Machine.
More details will be revealed on Mountain Dew social channels in the coming days.